RAPPIN’ 4-TAY

Rappin’ 4-Tay is a celebrated West Coast hip-hop pioneer whose smooth delivery, sharp storytelling, and unmistakable style have made him one of San Francisco’s most enduring cultural icons. Born and raised in the historic Fillmore District, 4-Tay emerged in the early ’90s with a signature sound that blended melody, street wisdom, and authentic Bay Area flavor. He rose to national prominence with a run of influential hits, including “Playaz Club,” “I’ll Be Around,” “Don’t Fight the Feelin’,” and “Off Parole.”

These classics cemented Rappin’ 4-Tay as one of the defining voices of the Bay Area’s golden era and secured his status as a foundational figure in West Coast hip-hop. His charismatic presence, laid-back flow, and honest approach to storytelling continue to inspire new generations of artists and fans alike. For more than 30 years, Rappin’ 4-Tay’s music has remained culturally relevant, frequently sampled, referenced, and celebrated throughout the industry—proof that his influence is both timeless and far-reaching.

Today, Rappin’ 4-Tay is expanding his legacy into new creative and entrepreneurial territory. He recently released his highly anticipated autobiography “I’ll Be Around,” offering readers an intimate look at his life journey, his impact on music, and the evolution of the West Coast sound. He has also introduced 4-Tay Cellars Wines, a premium brand inspired by sophistication and culture, along with an exclusive fedora hat line that reflects his signature style.

Adding to this new chapter, the upcoming documentary/docuseries “Life of a Playa,” presented by Hitz Media, will give audiences an inside look at his career, influence, and the resilience behind his decades-long success. From the streets of the Fillmore to the global stage, Rappin’ 4-Tay remains an artist, innovator, entrepreneur, and cultural ambassador. His legacy stands as a reminder that true originality lasts forever—and real game never goes out of style.